8 Essential Tools to Simplify SEO for Content Marketing

Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out. In this post, we're going to look at eight essential tools you can use to simplify the search engine optimization of your content, from ideation to promotion.

The Idea Phase

Each piece of content should start with an idea, which should start with a great keyword phrase. Here are two tools you can use to come up with ideas for content that will perform well in search:

Google AdWords Keyword Tool

Google AdWords Keyword Tool may be the most obvious keyword research tool, but surprisingly, it's also the most useful when it comes to content marketing. You can enter a topic idea and in many cases, you will get up to 800 suggested keyword phrases for that idea.

You can download these ideas into a spreadsheet, sort them by search volume, and start coming up with content topics for the most popular results. These should keep you busy with content ideas for a very long time.

HubSpot's Blog Topic Generator

If you are struggling with coming up with some actual titles for the keywords you discovered above, you can use the HubSpot's Blog Topic Generator to create specific titles.

After you enter a couple of keywords from your spreadsheet, you will get a few good title ideas. Scroll below those ideas to enter your information.

This artilce was originally share at Search Engine Watch by Kristi Hines.

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